Figshare, a new tool for sharing data or a revolution in academic publishing?

What is figshare? well it seems to be a faster way of sharing your data, away from the ponderous route of normal journal publishing.

"figshare allows researchers to publish their data in a citable, searchable and sharable manner. The data can come in the form of individual figures, datasets or video files and users are encouraged to share their negative data and unpublished results too. All data is persistently stored online under the most liberal Creative Commons licence, waiving copyright where possible. This allows scientists to access and share the information from anywhere in the world with minimal friction."

It already boasts usage by prestigious universities, and uses the creative commons licence.  Could it be a useful way to share openly data including negative results, as it claims, we shall see, it seems to be mainly science based data at the moment but there are no restrictions on what you can upload so it has the potential to upload qualitative data and for performing arts staff to upload videos as well. So we shall see if it will be the ground breaking invention it claims to be. It could certainly come in useful!